据2月5日Trade Arabia消息：在化工行业，Sabic首次成为全球第二大最有价值品牌，并且巩固了其在全球最具价值品牌500强中的地位。全球领先的独立品牌估值咨询公司Brand Finance发布的《2021年化学行业25强》和《全球500强》报告确认了这一排名。
Sabic副董事长兼首席执行官Yousef Al-Benyan表示：“我们为排名提高感到自豪。成为全球首选的化学品领导者是我们使命的重要一步，反映了客户和其他利益相关者对Sabic日益增长的积极看法。这清楚地证实了我们将Sabic定位为全球领先化学品牌的战略。“
Al-Benyan补充说:“建立强大的全球品牌是我们核心目标的一部分，也符合我们的增长目标。它支持我们的业务战略，增强我们的应变能力。我们将继续致力于提供重要的化学产品。”
报告确认Sabic的品牌价值为40.17亿美元，与2020年相比略有下降。化学工业的整体品牌价值比去年下降8%，主要是由于全球经济低迷。2020年，Sabic进入其全球品牌活动的第二阶段，并在2019年成功投放市场的基础上进一步发展。该活动与公司的2025年战略保持一致，并将全球受众与Sabic的合作联系起来，从而为世界上一些最紧迫的挑战提供可持续的解决方案。
冯娟 摘译自 Trade Arabia
原文如下：
Sabic is world's second most valuable chemicals brand
Sabic has become the world’s second most valuable brand in the chemicals industry for the first time, and it has also cemented its place among the top 500 most valuable global brands. The rankings were confirmed in the 2021 Chemicals 25 and Global 500 reports published by Brand Finance, a world-leading independent brand valuation consultancy.
Yousef Al-Benyan, Sabic Vice Chairman and CEO, said: “We are proud of our improved ranking. It is a significant step in our mission to become the preferred world leader in chemicals and reflects the ever-growing positive perception of Sabic among our customers and other stakeholders. It is a clear confirmation of the strategy we have defined to position Sabic as a leading global chemical brand.
Al-Benyan added: “Building a strong global brand is integral to our core objectives and aligns with our growth ambitions. It enables our business strategy and enhances our resilience. Our brand is important to us and our customers and stakeholders, and we will remain dedicated to delivering our Chemistry that Matters.”
This year the Chemicals 25 report confirmed Sabic’s brand value to be $4.017 billion, which represents a marginal softening versus 2020. The overall chemicals industry saw an eight percent decline in total brand value from the previous year, primarily due to the downturn in the global economy. In 2020, Sabic entered the second phase of its global brand campaign, further building on its successful launch in 2019. The campaign aligns with the company’s 2025 strategy and connects global audiences with the Sabic collaborations that enable sustainable solutions to some of the world’s most pressing challenges.
Brand Finance utilises a bespoke methodology to determine the brand value of a company. Factors considered include stakeholder familiarity and satisfaction along with forecasted business performance.
