据海上工程师网2022年10月24日报道，全球最大的油田服务提供商斯伦贝谢公司周一表示，该公司将采用新的名称、色彩设计和标识，以彰显其对低碳未来的雄心。
这家有近100年历史的全球最大油服公司最初以其创始家族的名字命名，现已成为全球钻井和地下分析等油田服务和设备领域的巨头。
但斯伦贝谢公司已经放弃了旧的系列产品，将自己重塑为数字服务提供商和清洁能源的支持商。 斯伦贝谢公司首席执行官奥利维尔·勒·佩奇在接受媒体记者采访时表示，其品牌重塑并不是要放弃其对化石燃料的依赖。
但这是对更名后的SLB如何运用其技能发展低碳业务的肯定，其中许多业务都获得了美国《通货膨胀削减法案》的资金支持。SLB在业内被称为“蓝色巨人”，它采用了浅蓝色和俯冲标识，反映了勒·佩奇所说的二氧化碳减排曲线。
勒·佩奇说，“我们相信，我们有机会在选定的市场和选定的领域创新和扩大清洁能源解决方案”，并指出，重新命名的SLB可以利用其在地下分析等领域的能力，支持碳捕获和封存等新兴技术。
2020年，斯伦贝谢公司成立了一个新能源业务部门，探索低碳和碳中和技术，并于去年设定了企业净零排放目标，其中包括范围3排放，即由使用其产品的客户产生的排放。斯伦贝谢公司的许多石油生产客户也开始采用氢和其他可再生燃料，以及低碳生产技术，以减少温室气体排放。
李峻 编译自 海上工程师网
原文如下：
World's Largest Oilfield Services Firm Rebrands for a Lower-carbon Future
Schlumberger, the world's largest oilfield services provider, is rebranding itself with a new name, color scheme and logo that underscores its ambitions for a lower-carbon future, the company said on Monday.
The nearly 100-year-old firm, originally named after its founding family, has become a giant in oilfield services and equipment such as drilling and subsurface analysis.
But it has shed old line products and recast itself as a digital services provider and supporter of cleaner energies. The rebranding is not a shift away from fossil fuels, Chief Executive Officer Olivier Le Peuch said in an interview.
But it is a nod to how the renamed SLB can apply its skills to develop lower carbon businesses, many of which received a financial boost from the U.S. Inflation Reduction Act. Known in the industry as "big blue," SLB adopts a lighter blue color and swooping logo that reflects what Le Peuch said signifies the carbon dioxide emissions abatement curve.
"We believe that we have an opportunity in selected markets and selected domains to innovate and scale solutions for clean energy," Le Peuch said, noting the renamed SLB can leverage its capabilities in areas such as subsurface analysis to support emerging technologies like carbon capture and sequestration.
In 2020, it launched a New Energies business unit to explore low-carbon and carbon-neutral technologies, and last year set a corporate net-zero target, which includes Scope 3 emissions, or those created by customers using its products. Many of its oil-producing customers also are moving to embrace hydrogen and other renewable fuels, and low-carbon production techniques to cut greenhouse gas emissions.
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